Have you ever tried to figure out how many calories you consume each day? Have you ever felt dumb, because you could not understand what the Nutrition Facts label on the back of your cereal box really means? Have you ever wondered why you hate the calories counting so much? Have you ever wondered why…?

It is a one, big corporate conspiracy - 'I'm telling you'.

Unfortunately, I cannot prove this conspiracy theory and you will have to assume that I am, as usually, right:.

Warning! If you skip this chapter, you will never reach your Ideal Body Weight!

The knowledge about calories is essential to your diet success. They know it. You? You are not so sure. They know that if you start being curious about calories they will lose some of the most precious thing in the world…. no, it is not the ring, it is the money.

Who are they?